Built for equipment people

See the iron. Send the offer.

That excavator hasn't moved on the job site in months. Someone owns it, and Cheddagram finds them — then mails a personalized cash offer letter, straight-shooter to straight-shooter.

3 free letters. No credit card to try.

50states covered
1template built for equipment
2-4days to mailbox
1tap to send

How it works

From the fence line to the mailbox in under a minute.

01

Identify the machine.

Drop a pin on a field, yard, or job site, or enter a serial number if you have it. Cheddagram pulls ownership and mailing details in seconds.

02

Pick your pitch.

Use the Farm / Heavy Equipment Offer template, written direct and no-nonsense for tractors, excavators, and attachments. Edit it into your own voice and save it.

03

Send. Track. Close.

Your letter prints and mails within two business days. Replies route through your dedicated line and land in the CRM, tagged to the right machine.

Where the iron actually sits

Most idle equipment never makes it to auction.

Cheddagram is built for the way equipment buyers actually find inventory — parked behind a barn, forgotten on a finished job site, or sitting in a fence row since the last owner retired.

🚜
Fence-row tractors
Retired equipment nobody's running
🏗️
Job site iron
Idle excavators, skid steers, dozers
🏛️
Farm estate sales
Whole equipment lines changing hands
🏚️
Barn & shed storage
Implements sitting under a tarp for years
🔨
Auction no-shows
Lost the bid? Mail the next lot owner
📋
Dealer & co-op lists
Target a brand or class at scale

Built for volume, tuned for taste

Everything an equipment buyer needs — nothing you don't.

Templates

The Equipment Offer template, built for tractors and iron.

Direct, straight-shooter copy that skips the small talk and gets to cash and timeline. Duplicate it, tweak the tone, and merge fields like make and model auto-fill from the machine you identified.

Transport included in the pitch

The letter already offers to haul it.

The Equipment Offer template leads with "I'll transport it at my cost" — the single biggest objection removed before the owner even calls.

Built-in CRM

Every lead tagged by machine, not just address.

Track make, model, and yard or field location alongside owner and offer status. Move leads from Sent → Responded → Under Contract → Closed.

Your own response line

Every callback tied to the right machine.

Pro and Business subscribers get a dedicated number that routes calls and texts straight to the letter that generated them.

Nationwide

Wheat country in Kansas. Job sites in Georgia. Same tap.

Ownership lookups run nationwide across registered farm and heavy equipment. Lob prints in-region and drops first-class mail, so most letters hit the owner's mailbox within 4-6 business days of your tap.

The Equipment Offer template

Straight-shooter to straight-shooter.

This is the exact starter template subscribers get for farm and heavy equipment — editable, savable, and yours from day one.

See all templates free
Cody Branson
Salina, KS · (785) 555-0134
July 30, 2026

Hi Merle,

I saw your John Deere 310SL Backhoe and I'm interested in buying it.

I actively buy used farm and heavy equipment in Kansas. I'll transport it at my cost, I pay in cash or wire, and I can close inside a week.

If you'd consider a direct sale — even if it needs work, even if it's been sitting a while — please reach me at (785) 555-0134 (code C4R7).

— Cody

P.S. Got other iron sitting in the yard? Send me a list. Attachments, implements, dead units — I'll price them all in one shot so you're not writing up separate deals.

From the field

Buyers already sending. You could be next.

"Half the equipment I buy never makes it to an auction listing. I drive past it, mail the owner, and I'm usually the only offer they've gotten in years."

— Early access tester, equipment buyer, Kansas

Pricing

Pick a tier. Grow into the next one.

All plans include the CRM, all 12 starter templates including the Equipment Offer, and unlimited custom templates. 7-day free trial with 3 letters — no credit card required to try.

Starter

$39/mo

For the buyer testing one county.

  • 10 letters/month included
  • $2.50 per additional letter
  • Handwritten add-on +$2/letter
  • All 12 templates + your own custom
  • Full CRM & pipeline
Start free trial
Most popular

Pro

$99/mo

For active buyers sending real volume.

  • 35 letters/month included
  • $2 per additional letter
  • Handwritten add-on +$2/letter
  • Dedicated response phone number
  • Everything in Starter
Start free trial

Business

$249/mo

For dealers and small buying teams.

  • 100 letters/month included
  • $1.75 per additional letter
  • Handwritten add-on +$2/letter
  • Dedicated response phone number
  • Everything in Pro
Start free trial

Want the full pricing breakdown? See plans on the main site.

FAQ

Answers for equipment buyers.

Can I find the owner from a serial number or PIN on the machine?

Yes. Enter the serial number or product identification number (PIN) if you have it, or the make, model, and general location. Cheddagram runs it against ownership and public records to find a mailing address.

What if the equipment is on private farmland I can't access?

You don't need to get close to it. A description, make and model, and rough location visible from a public road is often enough to identify the parcel owner who likely also owns the equipment sitting on it.

Is it legal to mail an offer to an equipment owner I've never met?

Yes. Ownership and parcel records are public or accessible through licensed data providers for legitimate business solicitation. Cheddagram sends physical mail only — never calls, texts, or in-person visits unless the owner reaches out first.

Does the Equipment template work for attachments and implements too, not just full machines?

Yes. The template is written broadly for farm and heavy equipment generally, and the P.S. line specifically invites owners to list other iron, attachments, and implements they'd sell alongside the main unit.

Can I target a whole auction lot list or dealer trade-in list at once?

Business tier subscribers can build and queue lists in bulk — useful for canvassing an auction catalog or a co-op's trade-in list once you've compiled the owner details.

Also chasing cars?

Same tap, different iron.

Cheddagram works the same way for classic and collector cars. Check out Cheddagram for car buyers if you're hunting more than equipment.

Your next machine is one tap away.

7-day free trial. 3 free letters. No credit card required.